New product plan Essay Example | Topics and Well Written Essays - 500 words

New product plan - Essay Example In the modern world, consumers are increasingly becoming concerned about their health. This explains the reduced consumption of carbonated drinks (Science Direct, 1999). Canki should therefore consider this in the production process (Duncan, 2005). Additionally, the company should be concerned about the increased attention concerning waste management. Canki should employ the latest technology in producing and marketing the new product. It employs social media and internet advertising. Technology is among the most important aspect that will be used as a source of competitive advantage (Duncan, 2005: 67). There has been an increased demand for environmental awareness owing to increased pollution as well as due to limited resources. The company should therefore consider production methods that consider these aspects. The product has diverse designs that appeal to customers from various market segments. The product is highly convenient and has been packaged in a reusable can (Duncan, 2005:72). The product has also been produced in an environmentally friendly process that conserves energy and minimizes wastes. Finally, the product can be kept cold and has bubbles. One of the major weaknesses of the product is that its price is higher than that of other soft drinks in the market. This could have a negative impact on the sales (Lomax, 2007: 129). Secondly, the can cannot store hot drinks. Being a new product in the market, Canki is concerned about increasing awareness of its brand to the consumers (Lomax, 2007: 126). This will help to increase the company’s sales. Secondly, the company aims to improve its packaging from using plastic bags to Kraft paper page. Thirdly, the company aims to increase the price of the product from  £7.99 to  £4.99 to increase its profits. Finally, the company aims to penetrate diverse markets across the

A shift in the criminal justice system toward a crime control model Essay

A shift in the criminal justice system toward a crime control model - Essay Example Two models are currently being utilized in the United Kingdom which includes the crime control along with the process models (Feeley & Simon, 1992). The existing models represent the value systems within their society that are competing for first priority in carrying out activities in their criminal processes (Simons, 2007). The two models utilized within the United Kingdom usually have different motives with the crime control models being aimed at delivering effective crime controls whereas the process models aim at delivering justice to the criminals and their victims (Morgan & Morgan, 2008). The model on crime control is founded on the propositions that suggest that criminal conducts should be repressed and this is expressed as the most vital function that the process performs (Hillyard, 2004). This came about because there was great failure by the authorities to control criminal activities which has largely been perceived as the main reason for the breakdown in the countryâ€℠¢s public orders along with the ignorance for the legal controls that is currently exists (Feeley & Simon, 1992). ... In this model, the legal controls should come in handy after information has been collected, there have high rates of conviction or the police have been supported in their activities (Pelovangu, 2010). The model was established for the sole reason of dealing with the large number of criminal cases that were brought before the country’s judicial system rather that offering quality measures to help in curbing crime in the country. This model can be said to place a great emphasis on the capturing and prosecutions of criminals (Simons, 2007). On the other hand, the model of due processes is usually more concerned with the efficiency along with the structure of the existing law within the country (Feeley & Simon, 1992). The model mainly places emphasis on evidence rules, fact finding procedures that are impartial and also insists on an individual’s innocence until he can be proven to be guilty before a court (Hirsch & Ashworth, 2005). It mainly aims at preventing and elimina ting mistakes carried out within their country’s criminal system of justice. The model functions in a similar fashion to a factory that is devoted to its inputs, time, efforts and their abilities in securing justice within their system (Pelovangu, 2010). The new penology in the United Kingdom’s first came about in the 1970’s due to the neo-liberalism that was being experienced (Morgan & Morgan, 2008). It has been widely utilized in describing the changes that have taken place within the country’s penal system since it was first coined by Feeley along with Simon in the year 1992 (Garland, 2001). The new penology has also been widely utilized in describing the movements that are currently being witnessed between the state and the individuals