The Marriage of Heaven and Hell” - Free Essay Example

Sample details Pages: 2 Words: 640 Downloads: 3 Date added: 2017/09/20 Category History Essay Type Narrative essay Tags: Marriage Essay Study Essay Did you like this example? One of the most intriguing topics of discussion among people, especially among Christians, is the issue of the entities of Heaven and Hell. Many books and essays have been written by a multitude of authors attempting to explain the supernatural concepts of Heaven and Hell in human terms. Among these many literary works, one particular essay stands out as being informative, yet direct in the style of writing. The Marriage of Heaven and Hell† is the product of William Blake, who was born on November 28, 1757 in London, England He devoted his life to writing, and many would consider William Blake to be more than just an author; instead many consider him a prophetic writer. â€Å"The Marriage of Heaven and Hell† is a metaphorical essay more than an allegorical essay over the topic of the supernatural realms, Heaven and Hell. The whole of the essay is written as an in-depth response to one of Blake’s colleagues, Emanuel Swedenborg, a Swedish scientist and philo sopher, and as an argument against organized religion. The essay opens with William Blake introducing the main character, Rintrah, who many believe is a metaphor for or a parallel of Blake himself. Also, many literary critics view Rintrah as the spirit of revolutionary power and as a possible personification of the just will of the Prophet. Using the title as a context clue, the reader, based off of the lines, â€Å"shakes his fires in the burden’d air; hungry clouds swag on the deep† can extrapolate the setting of beginning part of the essay as Hell. To understand the essay as a whole, the reader must breakdown and analyze the two lines, â€Å"Without Contraries is no progression. Attraction and Repulsion, Reason and Energy, Love and Hate, are necessary to Human existence. † The first line, â€Å"Without Contraries is no progression,† has enormous meaning; in simple words this line can be rephrased, â€Å"Without disagreement humanity cannot progr ess. † This idea of competition creating â€Å"good† or progress is a Biblical concept. In Proverbs 27:17, David writes, †Iron sharpens iron, so one man sharpens another. † Therefore, competition and opposing viewpoints are not only just a fact of humanity, but are essential for humanity to progress in a positive manner. The second line is a descriptive reiteration of the first line. The action words, such as attraction and repulsion, and love and hate, Blake utilizes as a way to describe how humans interact with each other in opposing manners, which ultimately allows humanity to progress. Another task accomplished by these two lines is they sum up Blake’s argument against organized religion. William Blake sees organized religion as detriment to humanity. He sees organized religion as being opposed to the one thing that allows humanity to grow in a positive way, competition. Blake sees organized religion as an entity that is blind to a concept t hat could be beneficial to religion as a whole, which would ultimately lead to more people hearing the message of Jesus Christ. The essay, â€Å"The Marriage of Heaven and Hell,† though â€Å"to-the-point,† in literary style, there is an enormous amount of depth to every part of the essay. As the main character travels throughout Hell, he experiences several different emotions such as anger and resentment. In addition, the main character sees several scenes during his journey through Hell; including, seeing the abyss of Hell and how evil spirits actually research and study humans. Then, William Blake continues on and writes about the main character’s experience during his journey through Heaven. Throughout his entire experience, both in Heaven and Hell, the main character sees how the different beings in their respective supernatural realms interact with each other and with human beings. Altogether this essay by William Blake does an excellent job of providin g the reader with a seemingly prophetic insight into Heaven and Hell and how the two realms interact. Don’t waste time! Our writers will create an original "The Marriage of Heaven and Hell†" essay for you Create order

Huckleberry Finn And The Gold Rush - 1726 Words

Over the past two centuries, America has been plagued by a sharply contrasting vision of what is and what should be. Since the Civil War, and even decades before the conflict began, authors and filmmakers have attempted to highlight problems that exist in society and cast them under a critical spotlight. They criticize and mock society’s faults and urge their respective audiences to enact positive change. Although one may see Mark Twain’s Huckleberry Finn and Charlie Chaplin’s The Gold Rush as two completely separate and different works of high comedy, their similarities are much more visible upon analysis. Using satire as a critical tool, Twain and Chaplin call for social change that fits in line with the ideals of America, such as justice, equality and respect. By using satire in Huckleberry Finn and The Gold Rush, Twain and Chaplin argue that real American life is so far from being idealistic that the gap between the real and the ideal is shocking, unnerving a nd a cause for immediate reflection on behalf of audiences. Although Huckleberry Finn and The Gold Rush may seem very different in terms of plot, character development and setting, it’s worth noting that the two are very similar in their use of satire. In both works, one could define the type of high comedy used as that of social satire. A social satire is the criticism of society for its less than ideal traits, in hopes that audiences will recognize the faults and attempt to eradicate them. Social satirists, suchShow MoreRelatedRealism in 19th Century American Fiction1014 Words   |  5 Pagestruth, which is derived from observation and documentation. Realism urged at pragmatism in facing reality. It is thus to write about environment one knew, with strict regard to its actual properties as speech, behavior, scene. The adventures of Huckleberry Finn Mark Twain The realists believed that the central issues of life tend to be ethical – i.e., issues of conduct. Fiction therefore should concern itself with such issues and present these issues accurately as they affect us in actual situationsRead MoreThe Adventures Of Tom Sawyer2307 Words   |  10 PagesIn the first chapter Huckleberry Finn relays his version of the events that transpired in the conclusion of The Adventure of Tom Sawyer. He explains that he and Tom Sawyer became very wealthy after uncovering a cache of gold that was hidden by a band of local robbers, and how after this, under the supervision of Judge Thatcher, Huckleberry’s money was invested and he was placed into the care of the Widow Douglas to be â€Å"civilized†. Huckleberry reveals that Judge Thatcher and the Widow Douglas’s justificationRead MoreThe Adventures Of Huckleberry Finn3310 Words   |  14 PagesThe Adventures of Huckleberry Finn opens by acquainting us with the occasions of the n ovel that went before it, The Adventures of Tom Sawyer. Both books are situated in the town of St. Petersburg, Missouri, which sits on the banks of the Mississippi River. Toward the end of Tom Sawyer, Huckleberry Finn, who is the protagonist, narrator is a poor kid with a drunken father, and his companion Tom Sawyer, a working class kid, discovered a robber’s stash of gold. As a result, Huck picked up a considerableRead MoreEssay on Brown Vs. Board of Education1458 Words   |  6 Pageslist for many years that has been banned or is banned from people or more likely children under the age of 17. These books were banned because one of the many officials, parents or censors considered it objectionable. A few of these books are Huckleberry Finn a novel by Mark Twain that was challenged by the NAACP because it contains the word `nigger 39 times. They felt that the use of such an insulting word is harmful to the self-esteem of young African-American children. However the NAAC P areRead MoreThe Mark Twain s The Celebrated Jumping Frog Of Calaveras County2391 Words   |  10 Pagestraumaticâ€Å"Angel Camp†. Throughout the story, Mark Twain justifies where each setting takes place. Mark Twain wanted to give the story an informal feeling, so he decided to set the story in the far west, choosing California. California had experienced a gold rush around this time, drawing a wide range of people from all over the world. Choosing California gave credence to the various characters introduced to the readers in â€Å"The Celebrated Jumping Frog of Calaveras County†. Moreover, by choosing this timeRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 Pagesof the pesticides Carson has been discussing are carcinogens. Others are thought to produce leukemia in humans. Still others may be indirect causes of malignancy. Arsenic is one cancer-causing substance. It has entered water supplies as a result of gold and silver mining and has c aused regional outbreaks of numerous disorders, including malignant tumors. The widespread use of arsenic compounds as pesticides begs the question of when more such regional outbreaks of arsenic-related cancers and otherRead MoreLogical Reasoning189930 Words   |  760 Pagesdemonstrates an understanding of the fact that weaker reasons require a more cautious conclusion; he doesnt overstate his conclusion. He is careful to follow the principle: Dont draw a conclusion until youve gotten enough evidence; he doesn’t rush to judgment. Jones obeys another principle of logical reasoning: Stick to the subject. White goes off on a tangent, talking about alcoholism and whether Mayfield looked the judge and DA in the eye. The comment about the clerk being white is also

Modern Saas- Traditional Bahu Free Essays

She stays with her parents and her brother in Iambi. She Is full of life, always smiling, always winning other people’s hearts. She Is bananas, frank, calculi and mischievous. We will write a custom essay sample on Modern Saas- Traditional Bahu or any similar topic only for you Order Now She Is the life of her friends circle and everyone loves her. She is a good looking girl, with long wavy hair and twinkling eyes which always have a tinge of mischief In them. She is pursuing her graduation In sociology and does extremely well In her studies. She participates In extracurricular activities, and especially loves to dance. She participates in various allege dance competitions. She is also extremely kind hearted and likes to help the poor in any way she can. Once Mains completes her studies, she starts working in a MONGO as a fund raiser. Whilst working for the MONGO, Mains visits big industrialists to raise money for various causes. One day, she has an appointment with Mashes Curran, a very big industrialist. When he meets Mains, he immediately takes a liking to this lovely girl who has a passion for the betterment of the society, and donates generously. He also asks her about her parents and her family. Once Mains leaves, e starts thinking she will be the perfect wife for his son, Valhalla. He finds out more about Man’s and then approaches her parents to Initiate the match, even though his wife Devil opposes the Idea. Valhalla and Man’s meet a few times and decide that they Like each other and soon get married. Devil relents and gives her permission as everyone is, for the marriage including Behave. Once married Mains goes to live with Behave and his parents, Mashes and Devoid and Vassal’s younger sister, Meta. Their house is very splendid and luxurious and Mains is taken aback by its grandeur. She however has a wonderful relationship with her father in law, Mashes who is a simple, down to earth industrialist and runs his business with honesty and sincerity. Behave works with his father and helps him in running the business. Devoid however, is an extremely status conscious woman and is always worried about her and her family’s zeta. She Is modern in her lifestyle but she is forever pre occupied with the fact, â€Å"eke log Kay exchange? † and this thought rules the choices she makes In life. Valhalla Is a good husband, loving, kind and attentive. He supports Man’s when she ants to continue working after marriage, even though Devil Is strongly against the idea. Devoid and Mains are complete opposites and this sometimes causes friction in the house. Devoid is forever trying to control Mains, in terms of what she wears and how she behaves in front of friends and relatives. Devoid, feels that Mains does not know how to live up to the status of the family, as Mains was raised in a middle class family She keeps nitpicking Mains in whatever she does, may it be her choice of clothes or her friendly behavior. She wants Mains to quit her job as she does not eke the fact that, â€Å"Mains sable Jake beak managing hat. † According to her Mains should be a trophy wife and a perfect host to their friends and clients and should be the epitome of style and class. Mashes and Behave try and explain to Devil to go easy on Man’s but Devil refuses to listen. She forever Interferes in everything Man’s does. Man’s Is a smart girl and knows there Is no point fighting and causing bitterness In relationships and handles and approaches these situations In a good natured and tactful manner. Behave is extremely supportive of her and helps her he way she wants by handling Devoid and dealing with her in her own manner. She does this by either being extra nice to her or giving her expensive gifts. This however is not a long term solution and Devoid too, is set in her ways. Mains soon finds out that she is pregnant. She is worried that Devoid will be an extremely interfering grandmother. Will that be the case? Will Mains be able to handle Devoid on a long term basis? If so, how will she do it? Will Behave always support Mains or will he side with his mother? Will Mains have a happy married life? Jane eke lye dislike†¦ How to cite Modern Saas- Traditional Bahu, Papers

Marketing and Management for Digital Marketing- myassignmenthelp

Question: Discuss about theMarketing and Management for Digital Marketing. Answer: Introduction The marketing process in the industry has faced some transitions in this modern world. The basic idea of marketing is an effort on the part of a brand to reach out to its customers and make them aware of the product in the market (Czinkota Ronkainen, 2013). Marketing process in this world of advanced technologies has taken a leap from what it was a decade back. The urge for the brand to reach out to the people who are the customers have increased considerably and the reason is primarily that the needs and requirements of the consumers have diversified a lot and needs to be catered by the brands (Winer, 2009). The aim of the report is to understand the role digital media has in promoting the brands in the market and the influence of the brand communities on the buying behavior. Literature review Social media The social media and its development in the recent days has been a feature that has paved way for the rise of Internet advertising. The availability of the internet and the popularity of the social media have lead to various implications to the marketing process. The marketing process has inclined towards the digital media and mainly social media due to the viral nature it has. The content of social media reaches out to a huge consumer base around the world and hence the brands prefer to invest their budget in the sector of digital marketing (Peters et al., 2013). The number of social media users online at any given time is moir than the total population of many of the smaller countries in the world. The social media has the capacity to accommodate a huge number of users at the same time and without any lag. The idea is to make sure that the world is brought together on a single platform. The brands take up this advantage and make sure that the maximum profits are earned through the social media as it enables them to reach a wider consumer base globally (Scott, 2015). The advent of the Web 2.0 platform has further added to the brands shifting their focus to the usage of social media as a tool to market themselves to the consumer base. The Web 2.0 is an interactive platform that allows the users to post their views and opinions regarding any issue that is prevalent in the market (Reddick Norris, 2013). The brands are benefitted through the positive publicity that they get unintentionally in the social media and the entire Web 2.0 platform. Consumers put forwards their reviews of a product and if it is a positive review then other people look forward to using the product and this leads to an unintentional publicity of the brand in the market. The concept of user generated content in the web 2.0 platform has made it sure that the interaction brand and the consumers is increased. It is noted that a brands good social media presence often is reflective in the profi ts that the brand earns by selling the product or services in the market. The social media presence of a brand paves the way for its success or failure in the market and it is essential for the brand to maintain a connection with the consumers in the social media platforms that are available. Digital media The traditional forms of media have been slowly replaced by the digital media that is emerging thick and fast in the global market. The digital media has an enormous reach among the consumers and hence it is seen that the companies are slowly allocating a separate and huge budget for their digital marketing team. The digital marketing team has the immense responsibility of making sure that the content reaches out to the biggest of the audience base in the global sphere (Chaffey Smith, 2013). The reach of the traditional media is restricted to the location and demographical barriers but it is to be noted that the digital market has no such barriers and it enables the brand to connect with a massive consumer base in very less time. The digital marketing team is imbibed with the responsibility of making sure that the content of the brand reaches out to the highest number of people. Tools such as SEO (Search Engine Optimization) are used efficiently to make sure that the product is reac hed to the consumer as soon any search regarding the product genre is dropped in the internet. The SEO enable the consumer to get directly connected to a brand that has been serving the product or service that the customer is searching for (Taiminen Karjaluoto, 2015). Easy access to internet Internet has been incorporated into every mobile phone and it has been become so easily accessible for the masses that every single person nowadays is active on the internet (Poushter, 2016). The telecom giants have reduced the rates for the internet services and hence the usage has increased substantially. The user base has to be informed about the various services and products and as a result the internet has become one of the most engaging channels for promoting content globally. The parameters of the businesses have broadened in the world and it is seen that the people are responding the marketing campaigns that are taking place in the global business set up. The Smartphone and its popularity is another aspect that has sky rocketed the idea of marketing and advertising on the internet. The internet users are forming groups in various social media platforms in order to connect to the brands and this idea of creating communities has brought the people closer to the brands. The onli ne media has enabled in creating a relationship between the user and the brands. Advertising The idea of advertising and enabling a brand to connect with the audience is age old however the process has seen drastic changes since the advent of internet. The brands have seen that the content which is circulated over the internet provides better feedback and generates better results than the traditional advertisements. Advertising preciously was a one sided communication process and the feedback level was extremely low (Moriarty et al., 2014). In trends of the recent developments it is seen that the idea of feedback has further strengthened the entire process. The people can comment their views and openly speak out to the world about the ideas and experiences that the person might be having after using a brand or service. The feedback completes the communication process and thus provides the company with important notes about the mistakes that are being done and also the positives about themselves. Public relations The brands work to make sure the best of the services are provided to the consumers. The internet advertising has an interesting aspect of public relations to it. The consumers feel connected to the brand and the people who are happy with the service or the product share their feedback on the internet and it leads to creation of positive propaganda for the brand. The paid promotions do have an impact on the consumer behavior but good PR campaigns and PR image is something that adds to the total value of the brand in the market (Grunig, 2013). The consumer behavior is manipulated by the nature of presence that the company has in the market. A positive overall image of an organization in the market has to be maintained by the PR team and the internet is one of the fastest and active channels to achieve best PR outcomes. Real world examples Dacia is an emerging automobile brand of Europe and they have used the facebook ad in order to raise awareness about their products. The company successfully boosted the posts and reached out to a wider audience. The brand recall was increased and the cost for posting physical ads was lessened as the purpose was sorted with facebook Ads. Another company, Red Bull, has successfully used the instagram to campaign their brand extension (Freeman et al., 2014). They used the #thissumer and introduced a new flavor to their energy drink. The campaign drove in a lot of audience and a staggering 1.2 million consumers were reached. It was reflected in the sharp rise of the profits in the organization. Conclusion It is essential for the people to understand that the internet is immensely powerful and the reach they have is impeccable. The traditional advertising forms are slowly fading and it is predicted that the internet advertising will completely rule the choices of the brands. The brand communities are on rise and it is estimated that the brands create this connect with the consumers that enriches the relationship and increases brand loyalty. The internet advertising is the future of marketing and it will soon be embraced as the foremost methods of marketing the product. Reference Chaffey, D., Smith, P. R. (2013).eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. ISBN 9781136181467 Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. ISBN 1285687167, 9781285687162 Freeman, B., Kelly, B., Baur, L., Chapman, K., Chapman, S., Gill, T., King, L. (2014). Digital junk: food and beverage marketing on Facebook.American journal of public health,104(12), e56-e64. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4232106/ DOI- 2014.302167 Grunig, J. E. (2013).Excellence in public relations and communication management. Routledge. ISBN 9781136691751 Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014).Advertising: Principles and practice. Pearson Australia. ISBN 1486009050, 9781486009053 Peters, K., Chen, Y., Kaplan, A. M., Ognibeni, B., Pauwels, K. (2013). Social media metricsA framework and guidelines for managing social media.Journal of interactive marketing,27(4), 281-298. Retrieved from: https://eresearch.ozyegin.edu.tr/xmlui/bitstream/handle/10679/365/Social%20Media%20Metrics-a%20framework%20and%20guidelines%20for%20managing%20social%20media.docx?sequence=3isAllowed=n DOI- 2013.09.007 Poushter, J. (2016). Smartphone ownership and internet usage continues to climb in emerging economies.Pew Research Center,22. Retrieved from: https://s1.pulso.cl/wp-content/uploads/2016/02/2258581.pdf DOI- 2016.02.22 Reddick, C. G., Norris, D. F. (2013). Social media adoption at the American grass roots: Web 2.0 or 1.5?.Government Information Quarterly,30(4), 498-507. Retrieved from: https://daneshyari.com/article/preview/1024322.pdf DOI- 2013.05.011 Scott, D. M. (2015).The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. ISBN 1119070678, 9781119070672 Taiminen, H. M., Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs.Journal of Small Business and Enterprise Development,22(4), 633-651. Retrieved from: https://jyx.jyu.fi/dspace/bitstream/handle/123456789/48805/lipiainenthe%20usage%20of%20digital%20marketing%20channels%20in%20smes.pdf?sequence=1 DOI- 05-2013-0073 Winer, R. S. (2009). New communications approaches in marketing: Issues and research directions.Journal of interactive marketing,23(2), 108-117. Retrieved from: https://people.stern.nyu.edu/atakos/centerresearch/newcommunicationsapproaches.pdf

Factors Affecting Customer Loyalty free essay sample

The growth for mobile service has been gradually developing from a total number of subscribers of 1. 513 million at the end of 1996 to 7. 477 million in 2001. (Malaysian Communication and Multimedia Commission, MCMC) The market for the telecommunication industry in Malaysia is highly competitive. This industry is currently dominated by 3 operators Telekom, Maxis and DiGi. For example, as Maxis Communications Berhad (â€Å"Maxis†) being one of the most favorable choice for users, Maxis believes that the main competitive factors in the mobile services market are network coverage, service quality, pricing and brand. Therefore, these could be the main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al. , 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. We will write a custom essay sample on Factors Affecting Customer Loyalty or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit growth (Chan et al. , 2001). Generally, loyalty is something that consumers may exhibit to brands, services, stores, product categories. Here, we use the term customer loyalty as opposed to brand loyalty; this is to emphasize that loyalty is a feature of people, rather than something inherent in brands. Oliver (1997) defines customer loyalty as a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior. Due to the aggressive competition in the telecommunication industry, many companies are losing customers at a formidable rate. Thus, companies recognized the need to place greater emphasis on customer loyalty as there is perceived to be a link to profitability. In fact, loyal customers tend to purchase more, they will even accept higher prices and have a positive word-of-mouth effect, telling friends and family, thus adding them to the number of loyal customers. Besides, we clearly know that the cost of selling to new customers is much higher than the cost of selling to existing customers. The aim of this research is to examine the relationship between the existing factors and customer loyalty, at the same time to find out which factor is best to determine the level of customer loyalty. In this research, we proposed Maxis Communication Berhad as the research subject as it is known to be the main competitor in the mobile phone service market based in Malaysia. Potential factors affecting customer loyalty are discussed. Besides, a survey is carried out in Universiti Tunku Abdul Rahman, Sungai Long using a survey questionnaire. Data was obtained from 60 students who are currently Maxis users. The data collected was analyzed by using a statistical software package which is known as SPSS program. In order for companies to sustain in a competitive edge, building customer loyalty is rather crucial. Since loyalty is a key in customer development and profitability, it is important for organizations to understand the loyalty condition in more detail, and to use this understanding to develop the relationship further with customers which falls in the loyal category. The results of this study will provide evidence to organizations on what are the key reasons that possibly will influence customer to make repeating purchases. Hence, allowing organizations to focus on areas by viewing from customer’s perspective in which will result in higher profit and building a closer bond between the brand and current customers in its hoped to maintain current customer base. Literature Review The review of previous study from different resources has been revised to obtain a further understanding of the variables in this study. It is divided into three parts, which are the review of the literature, proposed conceptual framework and hypotheses development. Review of the literature shows relevant constructs, methodologies, and findings related to the study. Meanwhile, the proposed conceptual framework and hypotheses development shows the relationship of the variables constructed in this study. Customer Loyalty Three conceptual perspectives have been suggested to define customer loyalty: the behavioral perspective, the attitudinal perspective, and composite perspective (Bowen and Chen, 2001; Zins, 2001). Firstly, the behavioral perspective looks at repeat purchase behavior based on the customer’s purchase history. This approach assumes that preference structure of the customer is reflected in the customer’s behavior (Ehrenberg, 1988). In contrast, the attitudinal perspective allows gain in supplemental understanding of loyal behavior (Zins, 2001). Attitude signifies the degree to which a customer’s deposition towards a service is favorably inclined. (Grembler and Brown, 1996). Some examples of operational measures in attitudinal perspective are preference, buying intention, supplier prioritization and recommendation willingness (Fournier and Yao, 1997). The third perspective combines both attitudinal and behavioral definitions of loyalty. The composite perspective is considered an alternative to affective loyalty that increases the predictive power of loyalty (Pritchard and Howard, 1997). Essentially, loyal customers build businesses by buying more, paying premium prices, and providing new referrals through positive word of mouth over time (Ganesh et al. , 2000). Furthermore, loyal customers contribute to the company’s profitability by spending more on company products and services, via repeat purchasing, and by recommending the organization to other consumers (Bowen and Chen, 2001; Fesicova, 2004). Hence, the main objective of this study is to determine the potential determinants of customer loyalty towards Maxis and to test the relationships among these factors. Corporate Image Corporate image is described as the overall impression made in the minds of the public about a firm (Barich and Kotler, 1991). Meanwhile, Nyuyen and Leblanc (2001) claim that corporate image is related to the physical and behavioral attributes of the firm, such as business name, architecture, variety of products or services, and to the impression of quality communicated by each person interacting with the firm’s clients. Therefore, corporate image was early identified as an important factor in the overall evaluation of the service and the company (Bitner, 1991; Gronroos, 1984; Gummesson and Gronroos, 1988). Although a customer may not have enough information about a firm, information obtained from different sources such as advertisements and word of mouth will influence the process of forming the corporate image. (Andreassen, 1995). In addition, Fishbein and Ajzen (1975) added on that attitudes are functionally related to behavioral intentions. Hence, corporate image affects behavioral intentions such as customer loyalty (Johnson et al. 2001). According to Nguyen and Leblanc (2001), corporate image relates positively with customer loyalty in three sectors (telecommunication, retailing and education). Corporate image can therefore axis from all of a consumer’s experiences, results in different level of attitude towards the brand that leads to customer’s satisfaction and customer loyalty. Trust The degree by which an individual perceives a trust image to a brand is based on his or her experience with the brand. Therefore, the experience attributed will be influenced by any direct (e. g. rial, usage, satisfaction, and consumption) and any indirect contact (advertising, word of mouth, brand reputation) with the brand (Keller, 1998; Krishnan, 1996). Essentially, trust has been recognized as an important role in affecting relationship commitment (Morgan and Hunt, 1994) and so customer loyalty (Gundlach and Murphy, 1993). This is because when one party trusts another, it is likely to develop some form of positive behavioral intention towards the other party. Furthermore, when a customer trusts a brand, this means that he is also likely to form a positive buying intention t owards the brand (Lau and Lee, 1999). On the other hand, it is claimed that there is a positive relationship between trust in a firm and customer loyalty, consistent with the past research (e. g. Chaudhuri and Holbrook, 2001; Lau and Lee, 1999). Furthermore, to trust a brand, customers should not only perceive positive outcomes but also believe that these positive outcomes will continue in the future. Service Quality Gronroos (1984) defined service quality as a perceived judgment, resulting from an evaluation process where customers compare their expectations with the service they perceive to have received. He further added that the quality of a service is dependent with two variables: expected service and perceived service, which is that any previous experience with a service could influence the expectations of a customer, whereas the perceived service is a result of a consumer’s perception of the service itself. Following the above definitions, service quality has also been described as a form of attitude, related but not equivalent to satisfaction, that results from the comparison of expectations with performance (Balton and Drew, 1991; Parasuraman et al, 1988). According to several studies it is hypothesized that service quality will exert a direct positive influence on perceived value (e. g. Balton and Drew, 1991; Zeithaml 1988), on overall satisfaction (e. g. Cronin and Taylor, 1992) and it will have an indirect influence (e. g. Andreassen and Lindested, 1988) as well as a direct influence on future loyalty (Boulding, 1993; de Ruyter, 1998) Proposed Conceptual Framework The hypotheses among the corporate image, trust, service quality and customer loyalty: The conceptual framework above is the foundation of the research project, and describes the relationship among the four main variables which are customer loyalty, corporate image, trust, and service quality. Essentially, the independent variables include corporate image, trust, and service quality. On the other hand, customer loyalty is identified as the dependent variable. Hypotheses Development Based on the results of the previous studies, we formulated the hypotheses detailed below, with reference to the proposed conceptual model: H1:There will be a positive relationship between corporate image and customer loyalty. When customers are satisfied with the services rendered, their attitude towards the company is improved. (Andreassen and Lindestad, 1998) This indicates that a desirable image leads to customer satisfaction and customer preference, while an undesirable image leads to dissatisfaction. H2:There will be a positive relationship between trust and customer loyalty. Trust is believed to be a critical variable that contributes to healthy and long-term relationships (Anderson and Weitz, 1989). This explains trust towards the company is strongly related with commitment that leads to customer loyalty. H3:There will be a positive relationship between service quality and customer loyalty. Recent research offers some evidence that perceived service quality has an impact on customer satisfaction, which in terms leads to later behaviors towards the service firm (Andreassen and Lindestad, 1998). The internal quality and external value of the service will therefore contribute to customer loyalty. Research Method Maxis Communication Berhad is chosen as the research subject as it is well known as the main competitor in the mobile phone service market based in Malaysia. Also, Maxis is widely recognized and used by most of the students. Potential variables are identified and discussed and they include corporate image, trust towards Maxis, and the service quality offered by Maxis. Due to the huge population of students within campus, hence a sample of 60 is drawn. A survey was conducted and data was collected from 60 students who is currently subscribing to Maxis. A total of 30 male and 30 female are involved in this sample, the mean age of the sample is 21 years old. Sample characteristics appear to be representative of mobile phone users in UTAR. Probability sampling methods are selected for this research. Questionnaires are distributed equally to course representative of six different courses which includes Accounting, Marketing, Finance, Entrepreneurship, Banking and Finance, and Business Administration. The course representatives are informed to disseminate the questionnaires to any five guys and girls of their course, respondents are then randomly picked by the course representatives. Respondents are given a period of one week to complete the questionnaire. Later then, the completed survey questionnaires are collected from each of the course representative. Simple random sampling method was employed as this method provides more accurate and valid results. Our target samples are scattered over a wide area, thus we assigned our questionnaires to the course representatives for more efficient mode. Due to the large target population, we have also employed another approach which is stratified sampling. Here, we have stratified our population by genders, and respondents from different courses in a university. This would ensure better coverage of our targeted population for more desirable result. We have pursued quantitative approach in collecting data in our study for our research problem. As we have clearly defined the three determinants factor which affects the level of customer loyalty for Maxis, which are corporate image, trust, and also the service quality offered, the quantitative data we obtained is by using the various numeric means, in this case it is the Likert scale. Respondents are required to rank statements from 1 to number 7 based on their own perceptions and beliefs. Consequently customer loyalty, trust, corporate image, and service quality were measured using multiple indicators. Customer loyalty is measured using two loyalty indicators which are repurchase probability, and the likelihood of providing positive word-of-mouth to potential customers. Regarding the measure of trust (TR), a five-item scale was developed by using different but complementary definitions. The multiple indicators involved reliability, ethics, service quality, and cumulative process. Corporate image is an overall evaluation of the company and is measured using three indicators; overall opinion of the company, opinion of the company’s contribution to society, and customer’s liking of the company.

Free Essays on Wage Gap

The Wage Gap â€Å"Since the Equal Pay Act was signed in 1963, the wage gap has been closing at a very slow rate† (Rothenburg 314). According to the US Census Bureau, the gender gap continues to increasingly become smaller (1). Although women continue to earn less than men, the median income for full- time working women increased for the fifth consecutive year in 2001. The median earnings for women in 2001 were $29,215 and $38,275 for men. The median earnings for women with a bachelors degree in 2000 was at a median of $38,200. The men in this category with a bachelor’s degree earned $53,500 for the year of 2000 (US Census Bureau 2). I think that men make more money than women because when women joined the workforce, they were taking the positions as a second income, and settled for lower pay. Women also typically have more household responsibilities, making their paid workday shorter. Not to mention the fact that women bare children, and often need to take long leaves of absence. Men hold higher positions, due to the fact that they have been in the workforce longer than women, therefore, historically, men have higher positions. I think, that men think, that women are not as competent as men. Sometimes I think women also feel as though men are more competent, and this really irks me. Therefore, when men, and some women, are hiring employees, they will choose a man over a woman. Another reason why I think women make less is because they tend to be more timid, and are happy to be offered a job in the first place, where a man is more likely to ask for, and in many cases, demand higher pay. There is also a huge gap in earnings depending on race. In the year 2000, according to the US Census Bureau, Asian and Pacific Islanders make the most money per household median income (2). The median household income for Asians and Pacific Islanders is $55,521. This is about $10,000 more than White, non-Hispanics make. Those of Hispanic orig... Free Essays on Wage Gap Free Essays on Wage Gap The Wage Gap â€Å"Since the Equal Pay Act was signed in 1963, the wage gap has been closing at a very slow rate† (Rothenburg 314). According to the US Census Bureau, the gender gap continues to increasingly become smaller (1). Although women continue to earn less than men, the median income for full- time working women increased for the fifth consecutive year in 2001. The median earnings for women in 2001 were $29,215 and $38,275 for men. The median earnings for women with a bachelors degree in 2000 was at a median of $38,200. The men in this category with a bachelor’s degree earned $53,500 for the year of 2000 (US Census Bureau 2). I think that men make more money than women because when women joined the workforce, they were taking the positions as a second income, and settled for lower pay. Women also typically have more household responsibilities, making their paid workday shorter. Not to mention the fact that women bare children, and often need to take long leaves of absence. Men hold higher positions, due to the fact that they have been in the workforce longer than women, therefore, historically, men have higher positions. I think, that men think, that women are not as competent as men. Sometimes I think women also feel as though men are more competent, and this really irks me. Therefore, when men, and some women, are hiring employees, they will choose a man over a woman. Another reason why I think women make less is because they tend to be more timid, and are happy to be offered a job in the first place, where a man is more likely to ask for, and in many cases, demand higher pay. There is also a huge gap in earnings depending on race. In the year 2000, according to the US Census Bureau, Asian and Pacific Islanders make the most money per household median income (2). The median household income for Asians and Pacific Islanders is $55,521. This is about $10,000 more than White, non-Hispanics make. Those of Hispanic orig...

Marketing plan Essay Example | Topics and Well Written Essays - 1000 words - 3

Marketing plan - Essay Example It comprises of a careful mix or composition of all the ingredients that help cure hangovers. The company has its headquarters located in the United States of America. The management comprises of five individuals with employees being fifteen in number. Our mission is to give our customers a sensational feeling that connects fun to the real world without jeopardizing any other operations. Since our existence, we have cherished and valued the sober state of individuals as being the most productive state and we seek to maintain that feeling and effect even after wild parties in the most convenient and enjoyable way. The idea is to generate interesting content easily spread on the canvas because of their interest. The consumer must obviously be the main actor of this content in which it participates since it is a new product Second, it is to create content only interesting but also related to business objective. It must also be consistent with the brand image and value of Hang Down Ultimate Drink. Finally, it must meet the expectations of consumers of the beverage. As we have already noted above, social networks are the ideal place to foster dialogue with consumers. This not helps to enhance the words of the consumers but also to collect valuable information about expectations, desires, disappointments consumer. Generate conversations is also the perfect way to â€Å"humanize† the brand and its values The economic situation of the world depends on the American dollar and how it trades in the market determines the revenue rates that the company receives. Moreover, the existence of an economically sound environment boosts and promotes trade in various parts where the company has set various outlets. The law has a high influence over the operation of the company. It is responsible for ensuring that a healthy competitive business environment